Additional Information


Content

Campaign Viral Chart: Pepsi Max stays on top

Twitter's ad, celebrating its seventh birthday, has been shared more than 28,000 times this week, but Pepsi Max's hidden-camera viral, starring Nascar's Jeff Gordon, remains in first place.

Twitter: ad celebrates its seventh birthday

Twitter: ad celebrates its seventh birthday

Share this article

The ad from Twitter highlights milestones in its short history, including the Arab spring, the Japanese tsunami and President Obama's "four more years" tweet.

Created in-house, the video has been shared 35,834 times since its launch – with shares across Twitter ironically falling 3,894 shares short of shares across Facebook.

Meanwhile, Pepsi Max enjoys a third week at the top of the chart with its hidden-camera test drive ad, created by TBWA/Chiat/Day.

An ad from the Anti-Defamation League, created by Publicis Kaplan Thailer, is the highest new entry in the chart, in third place.

The ad, shared 53,591 times this week, imagines a world in which people who have died as victims of hate, including Martin Luther King, Harvey Milk and Anne Frank, lived and fought against hate, prejudice and discrimination.

To view the most-shared viral ads from previous weeks, visit the Brand Republic viral video board on Pinterest.

The chart, produced in conjunction with Unruly, ranks ads according to the number of times they have been shared on Facebook, Twitter and the blogosphere.

To view the most-shared viral ads from previous weeks, visit the Brand Republic viral video board on Pinterest.

The chart, produced in conjunction with Unruly, ranks ads according to the number of times they have been shared on Facebook, Twitter and the blogosphere.

Ads launched more than 30-days ago are not included.

1. Pepsi "pepsi max & jeff gordon present: "test drive"" by TBWA\Chiat\Day

148,248 shares this week

All time: 2,369,138 shares

 

2. Carlsberg "carlsberg puts friends to the test" by Duval Guillaume Modem

69,922 shares this week

All time: 352,448 shares

 

3. Anti-Defamation League "imagine a world without hate (official video)" by Publicis Kaplan Thaler

53,591 shares this week

All time: 60,299 shares

 

4. McDonald's "cuenta conmigo. mcdonald's." by TBWA Spain

52,637 shares this week

All time: 85,397 shares

 

5. Dove "dove men + care ad: one of best shampoo ad ever" by Ogilvy & Mather, Brazil

44,154 shares this week

All time: 248,388 shares

 

6. Ontario Ministry of Health "social farter" by BBDO Toronto

44,125 shares this week

All time: 59,205 shares

 

7. Samsung "introducing samsung galaxy s4" by Cheil

31,966 shares this week

All time: 270,203 shares

 

8. Nike "nike sb eric koston 2 -- the legend grows" by kbs+

29,802 shares this week

All time: 37,056 shares

 

9. Twitter "celebrating #twitter7" by In-House

28,484 shares this week

All time: 35,834 shares

 

10. Le Trèfle "emma, le trèfle" by Leo Burnett France

20,407 shares this week

All time: 118,075 shares

 

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Beer monsters External website

by Greg Taylor, 21/11/2014

 

Today’s the Day External website

by Lindsey Clay, 21/11/2014

 

Back to top ^