Additional Information


Content

Coke and Coke Zero 'taste the same', claims TV ad

Coca-Cola is launching a Coke Zero TV campaign that showcases the brand's "taste the possibilities" ethos with a novel twist.

Coca-Cola: latest ad focuses on taste test

Coca-Cola: latest ad focuses on taste test

Share this article

Coca-Cola is heavily marketing what it believes is the closeness in taste between regular Coke and its lower-calorie offshoot, Coke Zero.

The ad marks a shift for the Coke Zero brand, as its advertising of late has focused on its James Bond tie-up with 'Skyfall'.

It shows cinema-goers who ordered a Coca-Cola in a red branded cup cup, getting a Coke Zero instead.

The ad reveals that most of the audience were taken aback when they pulled out the black cups to find they had been drinking Coke Zero  – indicating the closeness in taste of the two drinks, claims Coca-Cola.

The campaign is launching across the UK and parts of North Western Europe, following its airing in Spain and Italy.

The ad was created by Publicis and airs for the first time in the UK today.

The TV ad is part of a wider campaign that will run across digital, outdoor and print, along with in-store activity.

Zoe Howarth, marketing director for Coca-Cola Great Britain, said: "The new Coke Zero campaign encourages continued dialogue with our target audience, portraying a new and engaging side to the brand while still communicating the Coke Zero ethos."

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

Sky hi-fi External website

by Greg Taylor, 22/10/2014

 

We need new news External website

by Grace Regan, 22/10/2014

 

5 tips for a cross-device Christmas External website

by Nimeshh Patel, 22/10/2014

 

Back to top ^