Additional Information


Content

Topshop inspired by pub wallpaper and carpets for new collection

Topshop has taken its inspiration from pub-style prints for its new season collection.

Topshop: inspired by pubs

Topshop: inspired by pubs

Share this article

Showcasing its Autumn/Winter 13 Unique line – the brand’s premium designer range - Topshop said it had also referenced old photos of "football managers in their sheepkins", plus other photos of the North and 90s grunge. Its aim was to capture "authentic Britishness".

"This has to be the first time [for Topshop], or probably any other fashion brand, to look to old pub wallpaper prints and carpets," said a spokeswoman.

The collection will hit shops in September, with prices ranging from £50 to £750.

The 37-piece collection is a "move on" in terms from its Spring/Summer range - which centred on simple styling and monochrome - in terms of the brand’s development under its new design team, the spokeswoman added.

"It’s still very wearable; with Unique it’s important that it can be worn by the average girl. It’s a range that real girls want to wear."

Last week, Debenhams revealed it was using ‘real’ women as models, including a Paralympic amputee and other models who are size 18, 5ft tall and aged 69.

However, Topshop said that, while it catered for sizes up to 16, it was not currently considering using non-traditional-sized models in its campaigns.

The Unique A/W13 collection debuted at London Fashion Week, but this is the first time it has been shown off the catwalk ahead of launching in stores.

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^