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Dodd's Gin design brings in founder's engineering heritage

Trigonometry, geometry and engineering diagrams are the pillars of the design for Dodd's Gin as whisky experts London Distillery Company move into gin.

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In order to avoid the over-used images of barrels and stills, the design pays tribute to 18th century born engineer and distillery founder Ralph Dodd.

Company: London Distillery Company

Brand: Dodd’s Gin

Clients: Darren Rook and Andrew MacLeod

Agency: United Creatives

Designer: Chris Edmunds

This article was first published on marketingmagazine.co.uk

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