GoCompare.com is most complained-about advertiser of 2012
GoCompare.com was the most complained-about advertiser of the past year with a total of nearly 2,000 complaints, according to the Advertising Standards Authority.
GoCompare: campaigns most complained about
GoCompare.com managed to take both the number one and number two spot with ads created by Dare showing ex-footballer Stuart Pearce and presenter Sue Barker trying to silence Gio Compario, which recieved 1,008 and 797 complaints respectively.
Asda's "Christmas doesn't just happen by magic" ad by Saatchi & Saatchi was the third most complained-about ad with 620 complaints.
Other brands with the dubious honour of making the top 10 included Channel 4 for its promotion of documentary series 'My Big Fat Gypsy Wedding' by 4Creative and Kerry Foods for a Richmond Ham TV ad featuring nudity, which was created by Quiet Storm.
Paddy Power also appeared in the list for with an ad by Crispin Porter & Bogusky which offended the transgender community.Last year's most complained-about list was topped by retailer Phones 4U for a horror-themed ad.
1. GoCompare "Stuart Pearce"
2. GoCompare "bazooka Sue"
3. Asda "Christmas doesn't just happen by magic"
4. Channel 4 "bigger, fatter, gypsier"
5. Richmond Ham "as nature intended"
6. Paddy Power "ladies day"
7. Kellog's Crunch Nut "snake"
=7. Morrisons "for your Christmas"
9. Kayak "brain surgery"
10. St John's Ambulance "helpless"
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Senior Mobile Manager Ultimate Asset £35000 - £50000 per annum + excellent benefits, City of London
- International Marketing Manager Ball & Hoolahan £50,000 + Car/Car Allowance, London
- Senior Data Planner - Superb Agency - Soho - up to £50k Fill Recruitment Ltd to £50k + great benefits, Soho, London
- Middleweight Designer Major Players £30000 - £35000 per annum + Pension & Life Cover, City of London
- Senior Brand Executive Ninesharp £120 - £130 per day, Bournemouth
- Senior Designer Major Players £35000 - £45000 per annum, City of London