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Talisker creates 'world's first interactive storm'

Whisky brand Talisker Storm, the latest whisky from the Diageo-owned Talisker distillery, created what it claims is the ‘world’s first interactive storm’ to mark its launch.

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The 25ft storm installation, which was placed outside the Design Museum on the Southbank, allowed participants to decide the intensity of the rain, wind, lightning, thunder and fog. Former weatherman Michael Fish was enlisted to promote the event.

Company: Diageo

Brand: Talisker Storm

Client: Talisker brand manager Sophie Brookes

Agency: Story PR

Designer: Vivid Design Works

This article was first published on marketingmagazine.co.uk

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