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Robinsons gets emotional about family with 'Pals' ad

Robinsons has taken the insight that the closest, happiest family moments are when parents play energetically with their kids, and used it to dramatic effect.

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The 60-second film captures the relationship between two boys and follows them as they enjoy kicking a football around the park, throwing stones into a river and having "sword" fights with twigs – with an emotional twist at the end.

Company: Britvic

Brand: Robinsons

Agency: BBH

Creative directors: Hamish Pinnell and Justin Moore

Creatives: Matt Moreland and Chris Clarke, Sarah Hardcastle and Elliot Shiels

This article was first published on marketingmagazine.co.uk

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