Additional Information


Content

WeightWatchers food range back on TV after six-year hiatus

WeightWatchers is undertaking its first TV advertising campaign for its food range in six years.

WeightWatchers: set to return to TV advertising for its food range

WeightWatchers: set to return to TV advertising for its food range

Share this article

The campaign kicks off this week and forms part of WeightWatchers £28m support behind the brand in 2013.

WeightWatchers was last on air with its food range in 2007, although it has been on TV in the intervening period supporting the WeightWatchers overall brand.

The latest campaign is made up of two creative executions and will run for six weeks.

The ads will highlight two products – Greek yoghurt and a piri-piri ready meal – and are tailored to extend the brands appeal beyond dieters.

Chris Stirk, WeightWatchers UK commercial director, said: "The ads have been designed to show consumers that you don’t have to be on a weight-loss journey to enjoy the WeightWatchers Food range."

The TV campaign will be supported by in-store point-of-sale activity and a consumer press campaign, which will run in titles such as Good Housekeeping, Woman’s Own and Weight Watchers Magazine.

WeightWatchers' other food brands include breakfast oats, peach and pear fruit pots and roast chicken savoury snacks.

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^