Nike campaign asks fans to put country before football club
Nike is to weigh into football's club-versus-country debate with a new social media campaign called "Country First Club Second", to coincide with the unveiling of the new Nike-supplied England team shirts.
Nike: new England kit to be unveiled next Wednesday
The new Nike
Nike is using the campaign to weigh into the perennial football fan debate over whether they should prioritise club before country or vice-versa.
The campaign will run primarily through social media, as Nike looks to encourage fans to stress pride in wearing the
It was revealed last year that Nike was to be the new official kit provider of the
Nike bought Umbro in 2007 but decided to sell the Manchester-based brand last year, and the Football Association opted to end its partnership with Umbro, which had dated back to the 1950s.
Nike declined to comment.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Senior Planner - Internal Marketing Agency National Trust £36,000 - £44,000* per annum, Swindon, Wiltshire
- Campaign Planner - Internal Marketing Agency National Trust £27,916 - £32,500* per annum, Swindon, Wiltshire
- Assistant Marketing Strategy Manager Thorntons £Competitive + Benefits, Alfreton, Derbyshire
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Senior Brand Manager Ball & Hoolahan £Excellent Salary Package , South East England / London (Greater)
- Innovation Senior Brand Manager Ball & Hoolahan £48,000 + Car/Car Allowance, South East England