Apple remains the world's most valuable brand
Apple is still the most valuable global brand according to the BrandZ Top 100 rankings, despite growth of just 1% in the past year.
Commissioned by WPP and conducted by Millward Brown Optimor, the BrandZ Top 100 Most Valuable Global Brands study shows that Apple is now worth $185bn, with second-placed Google up 5% to $114bn.
Nick Cooper, managing director of Millward Brown Optimor, said: "Despite a more competitive marketplace and other challengers nipping at its heels, Apple’s ability to maintain its number one position demonstrates the value that having a strong brand brings to business. People still love the brand regardless of its stock price."
The combined value of the Top 100 has grown by 77% since 2006, now reaching $2.6 trillion.
The Top 10 Most Valuable Global Brands 2013
|Rank 2013||Brand||Brand Value 2013 ($M)||Brand Value Change||Rank 2012|
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Creative Production Controller (Maternity Cover) Asthma UK £34,361 - £36,169, London (Central), London (Greater)
- MARKETING MANAGER - Fashion Success Digital negotiable, London (Central), London (Greater)
- Optimisation Manager / Ad & Campaign Operations Manager UCAS Up to £50,000 plus 30-days annual leave, bonus, flexible benefits & pension, London (Central), London (Greater) / Cheltenham, Gloucestershire
- Sponsorship Manager Ball & Hoolahan £50,000 per annum, London (Central), London (Greater)
- Marketing Manager Ball & Hoolahan £55,000 per annum, London (Central), London (Greater)
- Head of Marketing - SyFy NBC Universal Competitive, London (Greater) / London (Central), London (Greater)