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Apple remains the world's most valuable brand

Apple is still the most valuable global brand according to the BrandZ Top 100 rankings, despite growth of just 1% in the past year.

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Commissioned by WPP and conducted by Millward Brown Optimor, the BrandZ Top 100 Most Valuable Global Brands study shows that Apple is now worth $185bn, with second-placed Google up 5% to $114bn.

Nick Cooper, managing director of Millward Brown Optimor, said: "Despite a more competitive marketplace and other challengers nipping at its heels, Apple’s ability to maintain its number one position demonstrates the value that having a strong brand brings to business. People still love the brand regardless of its stock price."

The combined value of the Top 100 has grown by 77% since 2006, now reaching $2.6 trillion.


The Top 10 Most Valuable Global Brands 2013
Rank 2013 Brand Brand Value 2013 ($M) Brand Value Change Rank 2012
1 Apple 185,071 1% 1
2 Google 113,669 5% 3
3 IBM 112,536 -3% 2
4 McDonald's       90,256 -5% 4
5 Coca-Cola 78,415 6% 6
6 AT&T 75,507 10% 8
7 Microsoft 69,814 -9% 5
8 Marlboro 69,383 -6% 7
9 Visa 56,060 46% 15
10 China Mobile 55,368 18% 10

This article was first published on marketingmagazine.co.uk

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