Burger King reinstates Angus range after horsemeat scandal
Burger King is to begin selling its Angus burgers for the first time since axing the range in January as a result of the horsemeat scandal.
Burger King: brings back Angus Burgers
Last month the brand revealed it had struck a deal with Kepak Group for the supply of British and Irish beef, after splitting with previous supplier Silvercrest due to traces of horsemeat being found in the company’s products.
Burger King then made the decision to destroy thousands of products as a "precaution", and ran ads admitting that it had "failed" consumers.
It found itself the butt of jokes from rival McDonald’s, which, as part of its A-Z series of ads, ran a press campaign stating, "B is for the 100% British & Irish beef in our burgers."
Burger King will reinstate its Aberdeen Angus Beef Collection on menus across the
Guilherme Ruschel, director of marketing for North West Europe at Burger King said the brand is "proud to bring back 100% British and Irish beef" to its restaurants.
He added: "Our guests can continue to have every confidence in the provenance and high quality of the locally sourced and great tasting Aberdeen Angus beef burgers."
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Senior Mobile Manager Ultimate Asset £35000 - £50000 per annum + excellent benefits, City of London
- International Marketing Manager Ball & Hoolahan £50,000 + Car/Car Allowance, London
- Senior Data Planner - Superb Agency - Soho - up to £50k Fill Recruitment Ltd to £50k + great benefits, Soho, London
- Senior Brand Executive Ninesharp £120 - £130 per day, Bournemouth
- Senior Designer Major Players £35000 - £45000 per annum, City of London
- Biddable Media Manager PPC - Cracking Client Accounts! Ultimate Asset £30000 - £37000 per annum + Amazing Benefits , London