Additional Information


Content

Campaign takes industry temperature with Half-Term School Reports

Campaign has published its first ever Half-Term School Reports, a crowd-sourced measure of the ad and media industry in the first half of 2013.

Half-Term Reports: Campaign offers agencies the chance to reflect on the year so far

Half-Term Reports: Campaign offers agencies the chance to reflect on the year so far

Share this article

The Half-Term School Reports, written and sourced entirely by advertising and media agencies, invited 100 agencies to submit commentary on their performance and on the industry in the first half of this year.

The reports, available exclusively online, comprise staffing, new business and awards information from the first six months of 2013.

As part of the process, agencies were also asked to name the best and worst work the industry has produced in the same time frame.

O2's "be more dog" by VCCP and the tactical "Maggiemite" ad for The Guardian from Bartle Bogle Hegarty were resounding highlights, while Santander's "123 account" ad from Havas Worldwide London and Andrex's "scrunch or fold" campaign by JWT London were nominated for the dubious honour of Turkey of the Year so far.

Ahead of the publication of The Annual in December and the School Reports in 2014, the Half-Term Reports give the industry a chance to reflect on the year so far and prepare for the final stretch to December.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

TT not PC External website

by Ian Moore, 23/11/2014

 

Beer monsters External website

by Greg Taylor, 21/11/2014

 

Back to top ^