Coca-Cola gets people to 'put on a smile' for its wearable movie
Coca-Cola sent out hundreds of t-shirts to social media fans, staff and creative partners and asked them to upload a photo of themselves wearing the shirt to create the world's first "wearable movie".
Each t-shirt was printed with a single frame from an animated short about a pair of friends and their attempts to make a giant pair of lips smile.
Each recipient received instructions to upload a photo of themselves wearing the shirt to a website. The campaign had 100% participation and all the frames were stitched together to make the finished film.
Client: Guy Duncan, global group content director
Agency: Ogilvy & Mather, New York
Creative: Calle Sjoenell, Corinna Falusi, Abe Baginsky
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Digital Marketing Specialist Colyer London £25000 per annum, London (Central), London (Greater)
- Senior Brand Manager Diageo Great reward package for great talent, Amsterdam / Dublin / Madrid / London (Greater)
- Digital Display Executive (fashion e-commerce) Farfetch Competitive + bonus + benefits, London (Central), London (Greater)
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Business Development Manager EMAP Competitive + Bonus, London (Greater) / London (Central), London (Greater) / London (East), London (Greater)
- Digital Acquisition Manager - Leading Online Biz GoodEgg Digital £70k + Bonus and Benefits, United Kingdom / England / North West England / Lancashire / Manchester, Greater Manchester