Jaguar to use Tumblr in F-Type campaign celebrating Britain
Jaguar is placing its new Tumblr channel at the heart of a social media campaign encouraging consumers to celebrate "the best of modern Britain", marking the launch of its F-Type model.
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The automotive brand is using the hashtag #YourTurnBritain to drive interest in the F-Type model, a two-seater sports car, with content promoted through Twitter, Facebook, Instagram and its Tumblr channel.
The best posts using the #YourTurnBritain hashtag will be entered to win weekly prizes, as well as four "money can’t buy" F-Type lifestyle experiences.
As part of the campaign, by We Are Social and The Brooklyn Brothers, Jaguar brand ambassadors including
The campaign will also be incorporated into above-the-line activity.
Ken Forbes, Jaguar’s
This article was first published on marketingmagazine.co.uk
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