Additional Information


Content

Top ten ads of the week: Kevin Bacon's EE bus journey beats Virgin Media to the top spot

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Share this article

This week's ad with the top recall stars Kevin Bacon climbing on a bus and showing off EE's high-speed 4G network using an iPhone 5. 

The second most recalled ad this week is for Virgin Media's broadband service, while in third place is Persil Small & Mighty.


Top ten ads of the week
  Brand Agency/TV buyer Recall %
1 EE, 4GEE Apple iPhone 5 package Saatchi & Saatchi/MEC 54
2 Virgin Media, broadband internet BBH/Fifty6 46
3 Persil Small & Mighty DLKW Lowe/Mindshare 45
4= Santander Havas Worldwide London/Carat 44
4= National Accident Helpline The Gate London/Carat Manchester 44
6 McDonald's Leo Burnett/OMD UK 42
7 O2 Refresh VCCP/ZenithOptimedia 38
8=        DFS Krow/MediaCom 34
8= Sky Television, multimedia call plan             Brothers & Sisters/MediaCom 34
10 Direct Line home insurance M&C Saatchi/MediaCom 31


Adwatch research was conducted from 8 - 12 August 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^