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Magazine ABCs: Top 100 at a glance

The magazines report from the Audit Bureau of Circulations today will make difficult reading for most publishers, although there was positive news for H Bauer's TV Choice and Dennis Publishing's The Week.

Tesco Magazine: free customer title tops the list

Tesco Magazine: free customer title tops the list

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According to the ABC report for the first six months of 2013 the magazine with the widest circulation is Tesco Magazine with a circulation of 1.95 million in the first six months of 2012, an increase of 0.7 per cent year on year.

In fact, customer magazines dominate the top five with Asda Magazine in second place (1.94 million, down 1.0 per cent year on year) and Morrisons Magazine in the third place with a circulation of 1.29 million, up 10.3 per cent year on year.

TV Choice was the fourth biggest magazine by circulation and the biggest actively purchased title in the first half of this year. It fought off competition from Northern & Shell's TV Pick, which closed after 22 issues, and bucked the 6.3 per cent decline across the TV and radio listings category.

The H Bauer listings magazine’s circulation was 1.28 million in the second half of 2013, up 0.3 per cent compared to the first six months of 2012 and up 4.2 per cent when compared to the last six months of 2012.

Tesco makes a second entry in the top five with Tesco Real Food in fifth place with 1.23 million, up 0.2 per cent year on year. 

Of the actively purchased magazines to make the top 100, Slimming World, which accompanies the brand’s slimming classes, posted the steepest increase in circulation, rising 4.4 per cent year on year to 438,559.

There were other pockets of optimism: Dennis Publishing’s The Week with a year-on-year circulation rise of 3.1 per cent, IPC Media’s Idea Home with a boost of 2.5 per cent and Hearst Rodale UK’s Women’s Health up 1.8 per cent year on year.

Elsewhere, there were double digits declines across the celebrities sector, with Heart's Reveal reporting the steepest year-on-year decline, while Hearst Magazines UK’s Company magazine led the sharp falls in the women’s glossy sector.

Martin Donnelly, the deputy head of press at UM London, said: "It’s not just about print circulations any more. All brands have websites and tablet editions as well. Their content is still in demand, it’s just being consumed in a different way."

Of the magazines in the report, 86 chose to publish digital edition figures for the first half of 2013, up from 60 a year earlier. The biggest UK magazine by digital circulation was Total Film with a circulation 12,280.

Average circulation per issue for the six month period (Jan 2013 to Jun end 2013)

Title Actively purchased Jun end 2013 Prd/prd % change Yr/yr % change
Tesco Magazine 0% 1,945,015 -0.2% 0.7%
Asda Magazine 0% 1,944,393 -0.8% -1%
Morrisons Magazine 0% 1,293,617 -0.5% 10.3%
TV Choice 100% 1,282,276 4.2% 0.3%
Tesco Real Food 0% 1,225,417 1% 0.2%
What's on TV 100% 1,081,176 -11.4% -10.9%
Radio Times 99.6% 807,540 -9.1% -6.2%
Take a Break 100% 713,778 -3.7% -8.5%
Saga Magazine 99.6% 552,523 -6.3% -12.4%
Shortlist 0% 534,494 0.5% 1%
John Lewis Edition 0% 487,550 -1.7% 1.5%
ASOS.com 0% 446,055 -0.7% N/A
Slimming World Magazine 100% 436,657 -2% 4.5%
Stylist 0% 435,768 0.5% 1%
Waitrose Kitchen 0% 412,681 15.9% 17.4%
Emma\'s Diary Pregnancy Guide 0% 402,990 0.6% 0%
New! 99.9% 383,283 -3.7% -12%
Good Housekeeping 98.9% 380,701 -3.4% -3.2%
Glamour 96.5% 380,363 -2.5% -11.4%
Benhealth 0% 359,420 0% 1%
The Garden 0% 357,712 1.5% 3.1%
Closer 99.8% 345,766 -10.8% -18.3%
Woman & Home 98.1% 328,735 -3.3% -3.6%
Chat 100% 318,360 -5.6% -10.7%
OK! Magazine 98.6% 308,300 -7.1% -10.9%
Sport 0% 305,684 1.1% 0%
Time Out 6.5% 305,683 N/A 487.2%
Woman's Weekly 99.9% 289,220 0.4% -2.9%
That's Life 100% 273,397 -6.4% -9.8%
Yours 92.6% 272,702 0.7% -2.4%
Cosmopolitan 96.7% 259,843 -2.8% -13%
Woman 100% 252,798 -1.6% -8.7%
National Geographic Magazine 94.6% 248,835 -12.8% -15.6%
Prima 99.9% 247,364 -1.9% -5.1%
TV Times 99.9% 246,875 -10% -6.7%
BBC Good Food 99.9% 239,903 -8.7% -5.9%
Heat 96.7% 235,620 -7.1% -17%
BBC Gardeners' World 97% 234,294 17.4% -6.6%
HELLO! 95.8% 222,071 -7.6% -24.4%
Star 99.9% 221,159 -10.5% -22.5%
Peoples Friend 99.8% 218,371 1.1% -2.5%
Woman's Own 99.2% 217,366 -0.8% -4.8%
Sainsbury's Magazine 98% 215,109 -9.5% -11.9%
Reader's Digest 89.8% 214,234 -12.5% -24.3%
Private Eye 99% 209,747 -1% -1.7%
The Economist - United Kingdom Edition 77% 209,274 -0.5% -0.5%
Best 100% 208,895 -10.2% -19%
Marie Claire 89% 208,636 -12.5% -11.8%
Bella 100% 207,676 -4.1% -8.8%
Now 100% 203,813 -12.2% -20.1%
Moshi Monsters Magazine 99.8% 203,235 -11.2% -9.2%
Odeon Magazine 0% 203,140 1.5% -8.3%
Look 89.9% 197,822 -10.8% -19.6%
Red 95.7% 195,360 -6.4% -9.7%
Ideal Home 96.4% 190,744 3.8% 4.1%
Men's Health 90.9% 185,348 0.5% -6.4%
Candis 93.7% 184,707 -11.4% -17.4%
The Week 83.7% 183,143 0.5% 2.3%
Reveal 100% 170,111 -18.1% -26%
Real People 100% 168,875 -6.2% -11.9%
Pick Me Up 100% 168,094 -8.4% -18.1%
Grazia 95.9% 161,653 -10% -12%
TV & Satellite Week 99.9% 159,364 -3.7% -5.3%
Take a Break Series 100% 155,155 -17.4% N/A
Vogue 93.6% 150,703 -3.4% -4.4%
Weightwatchers Magazine 99.9% 150,257 -11.8% -19.7%
Country Living 99.9% 149,587 -5.1% -6%
Elle (U.K.) 91.1% 144,972 -9.8% -10.6%
Inside Soap 100% 142,545 -5.1% -7.6%
Empire 99.5% 139,499 -5.1% -5%
Your Home 96.5% 128,192 -1.2% -0.9%
Instyle UK 82.3% 128,192 -12.2% -10.3%
TV Easy 100% 122,091 -17.9% -17.9%
Love It! 100% 118,286 -23% -30.8%
BBC Top Gear Magazine 89.2% 117,722 -9.3% -11.4%
Harrods Magazine 0% 117,262 -2.5% 7.1%
House Beautiful 99.9% 116,432 -4.6% -4.3%
Total TV Guide 99.9% 110,273 -9% -8.9%
Essentials 99.9% 110,130 -5.4% -6.5%
My Weekly 99.9% 108,305 -0.9% -6.9%
Homes & Gardens 82.4% 103,492 -4.9% -4.5%
Women's Health 95.1% 99,036 -0.1% 0.4%
RWD 0% 98,683 0.4% 2.1%
House & Garden 75.3% 97,937 -3.7% -3.8%
FHM 80% 95,937 -6.5% -15.7%
GQ 83.7% 93,811 -7.1% -3.9%
Style at Home 100% 92,556 5.4% 15.8%
Harpers Bazaar 68.4% 92,236 -3.6% -6%
Fun to Learn - Peppa Pig 100% 91,036 5.9% 10.8%
25 Beautiful Homes 99.9% 87,757 3.4% -2%
Company 99.7% 86,197 -30.5% -38.3%
New Scientist - Worldwide Sales Excluding Australasia & US/Canada 98.1% 76,127 -2.9% -2%
Soaplife 100% 75,387 2.6% -10.7%
Country Homes and Interiors 99.9% 74,594 -3.9% -5%
Living etc 99.9% 74,577 3.5% 1.6%
Fun to Learn - Friends 100% 72,724 -7.6% -7.5%
Tatler 64.1% 70,996 -2.3% 0.3%
The Fly 0% 70,866 -28.1% -34.9%
All About Soap 100% 68,359 -7.2% -12.2%
First News 51.1% 68,065 15.2% 9.2%

Source: ABC Consumer Magazine Report

This article was first published on mediaweek.co.uk

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