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Skoda converts radio spots into animated digital ad

Skoda has converted a series of radio spots into an animated digital ad that turns the stereotype of the 'little old lady' on its head to sympathise with the driver.

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The monochrome, animated one-minute ad promotes the rear view parking camera feature in the new Skoda Rapid Leisure.

Brand: Skoda Rapid Leisure

Client: Skoda

Agency: BBH India

Creative: Sushma Joseph, director, Yohan Daver, copywriter, Manish Darji, creative director art and illustrator

This article was first published on marketingmagazine.co.uk

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