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Top ten ads of the week: Gocompare.com's Mini-Me beats EE and Vodafone

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

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This week's most recalled ad is for Gocompare.com and stars the incomparable Gio Compario playing around with a doll of himself.

In second place is Kevin Bacon pulling a shed-load of data through the desert for EE, while in third spot in our countdown, Vodafone's bees extoll the virtues of the carrier's own data-busting plan. 

Brand: Gocompare.com

Agency/TV Buyer: Dare/Carat

Recall: 67%

Brand: EE

Agency/TV Buyer: Saatchi & Saatchi/MEC

Recall: 62%

Brand: Vodafone

Agency/TV Buyer: RKCR/YR/OMD

Recall: 52%

Brand: Churchill

Agency/TV Buyer: WCRS/MediaCom

Recall: 48%

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 45%

Brand: Old El Paso

Agency/TV Buyer: Saatchi & Saatchi/UM London

Recall: 42%

Brand: Jacob's cream crackers

Agency/TV Buyer: Publicis/MEC

Recall: 38%

Brand: O2

Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 35%

Brand: Harveys

Agency/TV Buyer:  Über/Walker Media

Recall: 34%

Brand: Littlewoods

Agency/TV Buyer: St Lukes/OMD

Recall: 31%

Brand: Currys/PC World

Agency/TV Buyer: M&C Saatchi/Walker Media

Recall: 31%

Adwatch research was conducted from 22 - 27 August 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

This article was first published on marketingmagazine.co.uk

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