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Campaign Viral Chart: Kia's dancing hamsters make comeback in Lady Gaga spoof

Kia's dancing hamsters return to this week's viral chart in an ad featuring Lady Gaga's newly released single, 'Applause'

Kia: dancing hamsters make viral comeback

Kia: dancing hamsters make viral comeback

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The ad, created by David & Goliath, features the hamsters, previously seen dancing to LMFAO's 'Party Rock Anthem', training in the gym before making a dramatic entrance at a red carpet event. It was shared 117,117 times this week.

In first place, Nike's inspirational "possibilities" ad, in which viewers are challenged to push the boundaries of what is possible, was shared 163,190 times this week.

The ad, created by Wieden & Kennedy Portland, rises from third place in last week's chart.

Elsewhere, Beats by Dre make its first-ever appearance in the chart, with Eminem joining Lady Gaga, Justin Bieber and Lil Wayne, as the latest artist to lend his name to the brand.

The ad, created by R/GA, was shared 25,203 times in the last seven days and has been viewed more than 740,000 times since it was published on YouTube earlier in the week.

The chart, ranked according to data from social video experts, Unruly, tracks the number of shares of ads across Facebook, Twitter and the blogosphere. Ads older than 30-days are not included.

1. Nike "possibilities" by Wieden & Kennedy Portland

163,190 shares this week

All time: 219,661 shares

 

2. Kia "applause" by David & Goliath

117,717 shares this week

All time: 135,623 shares

 

3. Nintendo "introduction" by Unknown

57,394 shares this week

All time: 67,631 shares

 

4. Head & Shoulders "Joel Santana em singing in the chuveration" by Africa

53,114 shares this week

All time: 57,511 shares

 

5. Blizzard "Diablo III" created in-house

46,694 shares this week

All time: 145,922 shares

 

6. Beats by Dre "Beats x Eminem" by R/GA

25,203 shares this week

All time: 41,142 shares

 

7. EA Sports "Fifa 14" created in-house

24,388 shares this week

All time: 79,961 shares

 

8. NBC Sports "an American coach in London" by The Brooklyn Brothers

19,425 shares this week

All time: 385,776 shares

 

9. Mountain Dew "human bungee slingshot by Devin Graham

17,296 shares this week

All time: 64,111 shares

 

10. Activision "Call of Duty: Ghosts" by 72andSunny

17,203 shares this week

All time: 211,461 shares

 

AUTOFEEDCAMVIRAL

This article was first published on campaignlive.co.uk

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