Additional Information


Content

Adam&Eve/DDB picks up SSE ad brief

Adam&Eve/DDB has won the advertising account for the energy provider SSE.

SSE: energy provider hires Adam&Eve/DDB (image: Paul Dodds)

SSE: energy provider hires Adam&Eve/DDB (image: Paul Dodds)

Share this article

The account moves from the Scottish agencies Leith and The Gate in a pitch that was managed by AAR and Tina Fegent Consulting, and led by the chief marketing officer, Jenny Ashmore.

A&E/DDB triumphed in a final three-pitch against Krow and Leo Burnett – TBWA\London and Leith were eliminated in an earlier round.

SSE, which is the UK’s second-biggest energy supplier, kicked off the review in March after the Government revealed that it would force energy firms to start placing customers on the cheapest plan.

The company incorporates the suppliers Southern Electric, Atlantic, Scottish Hydro, Southern Electric and SWALEC.

A digital review, which started at the same time as the ad review, is ongoing. The company is also reviewing its media and CRM account.

No one at SSE or A&E/DDB was available to comment.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Mo than a screensaver External website

by Greg Taylor, 24/11/2014

 

What on earth is TV syncing? External website

by Andreas Schroeter, 24/11/2014

 

TT not PC External website

by Ian Moore, 23/11/2014

 

Back to top ^