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Zurich Insurance "true love" by McCann Worldgroup Europe

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Zurich Insurance has released two TV spots as part of a global campaign. McCann Worldgroup Europe created the work, which is its first for the brand since Interpublic Group won the integrated advertising and media account earlier this year. The spots break in Switzerland and will be rolled out globally – including the UK – in the coming months. They take a light-hearted look at how people protect the things they truly love. The work, which will be supported by outdoor, print and digital executions, was created by Cristina Caballeros and Pedro Piqueras, and directed by Augustin Alberti through Stink London.

This article was first published on Campaign Work

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