Virgin Mobile rolls out YouTube campaign controlled by blinking
Twenty five different YouTube spots have been created for a Virgin Mobile campaign that allows the viewer to switch between each one by blinking.
Virgin Mobile claims the technology for the BlinkWashing campaign, which ties in with a user’s webcam, has never been used before and is a method of delivering advertising that gives the consumer "complete control".
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Head of Engagement Planning (UK) BespokeHR £80,000 - £85,000, London (Central), London (Greater)
- Interim Head of Brand The Rank Group To attract the right person!, Maidenhead, Berkshire
- Marketing Account Executives Blue Skies Marketing Recruitment Competitive with great bens, Stockport