Additional Information


Content

Diageo opens Johnnie Walker 'whisky embassy' in Seoul

A luxury 'whisky embassy' has opened in South Korea featuring a sculpture by Byoungho Kim that spans six floors of the building and is in the shape of whisky droplets reducing in size until one single droplet remains, representing the purity of a Johnnie Walker blend.

Share this article

Diageo has previously opened ‘Johnnie Walker Houses’ in Shanghai and Beijing and is looking to open more of the houses in cities that "fit the strict criteria of having a super deluxe community".

Brand: Johnnie Walker

Client: James Thompson, managing director of Global Reserve at Diageo

Agency: Love

Designer: David Palmer and Chris Myers

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

Back to top ^