Additional Information


Content

Karmarama picks up Virgin Active account

Virgin Active UK, the gym chain backed by Richard Branson's Virgin Group, has appointed Karmarama as its lead creative agency after a process involving Krow.

Virgin Active: Karmarama picks up creative account

Virgin Active: Karmarama picks up creative account

Share this article

The incumbent, The Brooklyn Brothers, which claimed it worked on a consultancy basis, did not pitch.

The fitness chain is embarking on a campaign for early next year that a spokesman said would have a multimillion-pound spend. The brief was to make it "the most-loved health club in the UK". As well as media channels, it will use Virgin Active staff for in-store "experience" activity.

James Denton-Clark, the managing director at Karmarama, said: "Both the client and the brand have the ambition and the potential to really shake this market up."

Virgin Active has more than 1.5 million members and 272 health clubs.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^