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Honda shows us 'an impossible made possible'

Things are not all they seem in Honda's latest TV ad, as the viewer is shown a range of illusions featuring the brand's new CR-V 1.6 i-DTEC diesel model.

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The ad, called "an impossible made possible", uses forced perspective and other methods to create visual tricks, including the car being moved by someone blowing on their coffee.

Brand: Honda

Client: Martin Moll, marketing director Honda Europe

Agency: Mcgarrybowen London

Creatives: Richard Holmes and Remco Graham

This article was first published on marketingmagazine.co.uk

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