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Booking.com runs horror movie 'trailer' to show off its haunted properties

A trailer for a horror film turns out to be a television ad for a stay in The Queen Anne Hotel as part of a Halloween campaign highlighting how accommodation on Booking.com even includes haunted properties.

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Footage shows a woman waking up alone in her hotel room to disturbing images on the television for the US spot that is airing during ad breaks for horror films on TV and cinema.

Brand: Booking.com

Client: Paul Hennessy , chief marketing officer at Booking .com

Agency: Wieden + Kennedy Amsterdam

Creatives: Zach Watkins and Gen Hoey 

This article was first published on marketingmagazine.co.uk

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