Additional Information


Content

GSK kicks off global digital ad pitch

GlaxoSmithKline has put its global digital advertising account up for review.

Aquafresh: parent reviews global digital advertising account

Aquafresh: parent reviews global digital advertising account

Share this article

The pharmaceutical giant has approached agencies directly through its procurement department to invite them to submit an RFI.

Sources said GSK, which works with in excess of 100 agencies on its digital account, is looking to streamline the business. Both roster and non-roster shops have been invited to participate.

Grey Worldwide handles the bulk of GSK’s UK advertising account.

The review follows the completion of a similar process for GSK’s global media planning and buying account. In September, the company split the estimated £1 billion business between Group M and Omnicom Media Group.

PHD retained the US business and also picked up Canadian and West African markets. Group M agencies were awarded the rest of the world, with MediaCom retaining the £60 million UK account.

The media process ended GSK’s relationship with Publicis Groupe’s Starcom and Dentsu’s Carat.

GSK recently offloaded its drinks brands Lucozade and Ribena to Suntory Beverages after a strategic review. The company has decided to focus on consumer health products, which span oral health, wellness, nutrition and skin health. Brands include Aquafresh, Sensodyne and Zovirax.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

Back to top ^