Additional Information


Sony "volcano" by McCann London

Share this article

Sony sourced eight million petals for a new campaign promoting its 4K TVs. The amount of petals used in the ad corresponds to the number of pixels in Sony’s 4K screens. McCann London created the spot, which echoes the brand’s famous 2005 "balls" commercial by featuring an explosion of colour backed by a folk-music soundtrack. In the new ad, a petal-filled volcano erupts, blowing the flowers down a mountainside and through a Costa Rican village to Berlin by RY X. The work was created by Arman Naji, Michael Thomason and Javier Gomez, and directed by Jaron Albertin through Smuggler. Post-production was by Framestore.

This article was first published on Campaign Work

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed


The Wall blogs

Back to top ^