Additional Information


Content

OMD lands SSE media planning and buying

OMD UK has won the media planning and buying account for SSE, the UK's second-biggest energy supplier.

SSE: media and planning and buying account goes to OMD UK

SSE: media and planning and buying account goes to OMD UK

Share this article

The agency won the business after a final shoot-out against MEC. Mindshare and ZenithOptimedia were also involved in the pitch, which was called in July and handled by AAR. The incumbent was The Media Shop Scotland.

SSE spent £4.6 million on UK media in the year to September 2012, according to Nielsen, but is planning to increase this amid heightened scrutiny of energy suppliers.

The process coincided with the arrival of SSE’s first chief marketing officer, Jenny Ashmore, who said the pitch was "keenly contested".

OMD will work alongside Adam & Eve/DDB, which won SSE’s ad account earlier this year, and a yet-to-be-appointed CRM agency.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^