Simon Stewart, chief marketing officer and chairman, Britvic Worldwide Brands
It’s no secret that Britvic has been in choppy waters since mid-2012, first tackling a safety scare with its Robinsons Fruit Shoots brand and a subsequent recall, which cost £25m, then being hit by the collapse of a planned merger with Irn-Bru owner AG Barr.
Stewart has been integral to Britvic’s ability to weather these storms, with the company revealing this year that its revenues have climbed, due to a substantially stronger marketing programme and building on brand value with campaigns such as Pepsi’s, featuring Beyoncé, and Robinsons’ annual Wimbledon tennis tie-up.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Data Journalist PRISM Highly Competitive, London
- Head of New Media Department for Work and Pensions Salary £60,030 to £72,880., Westminster
- Brand Manager Ball & Hoolahan £45,000 per annum, London (Greater)
- Shopper Insights Manager PepsiCo negotiable, Theale
- CMI Director Ball & Hoolahan £95,000 + Car/Car Allowance , London (Central), London (Greater)
- Assistant Marketing Strategy Manager Thorntons £Competitive + Benefits, Alfreton, Derbyshire