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Simon Stewart, chief marketing officer and chairman, Britvic Worldwide Brands

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It’s no secret that Britvic has been in choppy waters since mid-2012, first tackling a safety scare with its Robinsons Fruit Shoots brand and a subsequent recall, which cost £25m, then being hit by the collapse of a planned merger with Irn-Bru owner AG Barr.

Stewart has been integral to Britvic’s ability to weather these storms, with the company revealing this year that its revenues have climbed, due to a substantially stronger marketing programme and building on brand value with campaigns such as Pepsi’s, featuring Beyoncé, and Robinsons’ annual Wimbledon tennis tie-up.

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This article was first published on marketingmagazine.co.uk

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