Additional Information


Simon Wallis, sales and marketing director, Domino's Pizza

Share this article

Wallis has carved out quite a profile in the marketing industry and never lets Domino’s marketing rest on its laurels. The brand’s mobile app, which he acknowledged might have been viewed as "risky" by some, now accounts for 25% of sales.

Wallis has embraced ecommerce and digital marketing and took criticism of the ITV/Tom Daley diving show Splash!, which Domino’s sponsored, on the chin. Indeed, in light of negative tweets about the show’s quality, he simply said it was better for a brand to be talked about than ignored. This year’s branding work, using the "Campaigning for greatness" line, has focused on pizza quality.


This article was first published on

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^