Additional Information


Content

Burger King: turning the worst thing on the internet into LOLZ

Love watching YouTube? Hate having to sit through pre-roll ads? Burger King has the answer.

Share this article

The brand has taken pains to create 64 different pre-roll ads to target users looking up specific videos most popular with Burger King’s target market, such as clips of  "animal attacks", screaming goats, TV host Jimmy Fallon or the 'Anchorman 2' trailer.

The result? BK turned the worst thing on the internet into LOLZ.

Brand: Burger King

Client: James Woodbridge and Rachel Morriss-Jarvis

Agency: ColensoBBDO

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Espresso yourself External website

by Greg Taylor, 23/10/2014

 

Back to top ^