Additional Information


Top ten ads of the week: John Lewis thwarted by Ant and Dec's Morrisons Christmas feast

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Morrisons: joint first place with John Lewis

Morrisons: joint first place with John Lewis

Share this article

John Lewis' acclaimed Christmas TV ad about the friendship between a bear and a hare has been forced to share top spot in this week's top 10, with Morrisons' all-singing and dancing creative featuring Ant and Dec joining it in equal first place.

The chart is awash with Christmas ads, with Marks & Spencer's fairytale-inspired campaign in fourth place and Tesco's ad charting a family history in sixth spot.

Brand: John Lewis

Agency/TV Buyer: adam&eve/DDB/Manning Gottlieb OMD

Recall: 58%

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 58%

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 51%

Brand: Marks & Spencer

Agency/TV Buyer: RKCR/Y&R/Walker Media

Recall: 50%

Brand: Amazon, Kindle Fire

Agency/TV Buyer: in-house/Initiative

Recall: 49%

Brand: Tesco

Agency/TV Buyer: Wieden + Kennedy/Initiative UK

Recall: 46%

Brand: Benylin

Agency/TV Buyer: JWT/MEC

Recall: 43%


Agency/TV Buyer: St Luke's/OMD

Recall: 36%

Brand: Lidl

Agency/TV Buyer:  TBWA\London/M2M

Recall: 36%

Brand: Vodafone

Agency/TV Buyer: Grey London/OMD

Recall: 33%

Adwatch research was conducted from 28 November - 2 December 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

This article was first published on

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^