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Brazilian barber is haunted by the ghost of Paolo Rossi

A Brazilian barber is reminded of his darkest footballing memories when he realises that his customer is none other than Paolo Rossi, the Italian footballer who scored a hat-trick against Brazil at the World Cup in 1982.

Visa: World Cup sponsor's campaign evokes footballing memories

Visa: World Cup sponsor's campaign evokes footballing memories

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In the clever spot by World Cup sponsor Visa, the barber only realises the identity of his customer when he hands over his payment card. The ad ends with the twist that his next customer is none other than France legend Zinedine Zidane, who got the better of Brazil at the 1998 and 2006 FIFA World Cups.

Brand: Visa

Client: Adrian Farina, head of marketing, Latin American & Caribbean

This article was first published on marketingmagazine.co.uk

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