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Top 10 outdoor ads

  • 1. Harvey Nichols, 'Beauty Bazaar'

    1. Harvey Nichols, 'Beauty Bazaar'

  • 2. Marks & Spencer, 'meet Britain's leading ladies'

    2. Marks & Spencer, 'meet Britain's leading ladies'

  • 3. Parkinson's UK, 'everyday'

    3. Parkinson's UK, 'everyday'

  • 4. Fiat 500, 'autumn/winter'

    4. Fiat 500, 'autumn/winter'

  • 5. McCain, 'super-cali-wedge-ilistic-lightly-spicy-docious'

    5. McCain, 'super-cali-wedge-ilistic-lightly-spicy-docious'

  • 6. Lockets, 'hot water bottle'

    6. Lockets, 'hot water bottle'

  • 7. BT Sport, 'every kick free'

    7. BT Sport, 'every kick free'

  • 8. Museum of Childhood, 'play to learn'

    8. Museum of Childhood, 'play to learn'

  • 9. Volkswagen, 'see film differently'

    9. Volkswagen, 'see film differently'

  • 10. Philips, 'charger'

    10. Philips, 'charger'

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1. Harvey Nichols, ‘Beauty Bazaar’

Hedonism has never been in short supply when it comes to Harvey Nichols’ advertising. And this ad announcing the opening of the Beauty Bazaar at the company’s Liverpool store is no exception. The poster not only maintains the retailer’s reputation for edgy creative work, but also encapsulates Beauty Bazaar’s billing as "a journey of pure indulgence".
Agency: Adam & Eve/DDB

Creatives: Mike Crowe, Rob Messeter

2. Marks & Spencer, ‘meet Britain’s leading ladies’

No penny-pinching involved on this campaign, in which outdoor sites nationwide were transformed into a gallery to give a stylish launch to Marks & Spencer’s autumn/winter clothing range. The photographer Annie Leibovitz was drafted in for a photoshoot that featured a dozen of Britain’s most inspirational women, including the actress Dame Helen Mirren, the artist Tracey Emin, the Olympic gold-medal-winning boxer Nicola Adams and the former ballerina Darcey Bussell. For added impact, JCDecaux created special picture surrounds at busy London locations, and the campaign ran nationally on Transvision screens at railway stations.
Agency: Rainey Kelly Campbell Roalfe/Y&R
Creatives: Nick Simons, Jules Chalkley

3. Parkinson’s UK, ‘everyday’

It is no mean feat explaining to people in simple terms what it is like to have Parkinson’s disease, but this series of posters does just that clearly and succinctly. The ads for the charity take everyday images, such as a cup of tea and a pair of shoes, and mix them up. The aim is to show how Parkinson’s affects the signals that the brain sends to the body, making even simple tasks traumatically complicated for sufferers.
Agency: The Assembly
Creatives: Alexandra Taylor, Dean Doyle

4. Fiat 500, ‘autumn/winter’

Fiat’s 500 runabout is presented very much as a car for all seasons in this year-round outdoor campaign, which illustrates the extent to which cars have become as much a lifestyle choice as they are a means of getting about. The work comprises retro paper cut-outs covering various fashion genres, with each poster featuring a man or woman pictured alongside interchangeable costumes, as well the car itself.
Agency: Krow
Creatives: Joanna Perry, Damon Troth, Mark Denton (Coy! Communications)

5. McCain, ‘super-cali-wedge-ilistic-lightly-spicy-docious’

Such self-confident advertising from McCain, this – and testament to a remarkable turnaround by the company that just seven years ago found itself in the eye of the junk-food storm and whose products had become the emblem of all that was perceived to be wrong with Britain’s collective diet. This execution takes its cue from Mary Poppins to reinforce its long-running message that it is OK to eat chips.
Agency: Beattie McGuinness Bungay
Creative: Jay Pond-Jones

6. Lockets, ‘hot water bottle’

Lockets is one of those trusted brands that has helped Britons keep going through winter colds and sore throats for years. And there is nothing flashy or pretentious about this campaign for the Mars-owned product, just a strong image and a simple message in which a lozenge embodies the soothing relief everybody looks for when feeling poorly – be it a cup of tea, a warm bath or a hot water bottle.
Agency: Adam & Eve/DDB
Creatives: Nikki Lindman, Toby Brewer

7. BT Sport, ‘every kick free’

Having scored a spectacular goal of its own against BSkyB and ITV with an exclusive, £897 million three-year deal to broadcast live Champions League and Europa League matches, BT Sport has made a staggering statement of intent. And this poster, featuring Gareth Bale, the world’s most expensive footballer, Manchester United’s Marouane Fellaini and Liverpool’s Daniel Sturridge, epitomises the venture’s faith in its ability to significantly increase subscriber numbers.
Agency: Abbott Mead Vickers BBDO
Creatives: James Seath, Brian Campbell

8. Museum of Childhood, ‘play to learn’

This stunningly illustrated set of posters are warm evocations of our childhood, a period we often wish we could revisit but can only relive through our own children. The Museum of Childhood campaign shows how its "learn through play" environment can have far-reaching influences beyond childhood and affect children’s well-being as they become adults. The museum likes the posters so much that it has put them on sale.
Agency: Abbott Mead Vickers BBDO
Creatives: Mark Fairbanks, Thiago de Moraes

9. Volkswagen, ‘see film differently’

The signature "negative space" technique of the Israeli graphic designer Noma Bar chimes nicely with Volkswagen’s campaign encouraging cinemagoers to get a fresh perspective of film. Bar applies his trademark style to the famous imagery of Jaws, Taxi Driver and The Silence Of The Lambs to promote the car-maker’s long-running partnership with independent cinemas.
Agency: Adam & Eve/DDB
Creatives: Pete Mould, Noma Bar

10. Philips, ‘charger’

A fresh idea coupled with some stylish art direction combine in a simple execution showing what happens when a device’s battery runs low – and how the Philips portable charger can quickly power it back to life.
Agency: Ogilvy & Mather
Creatives: Simon Lotze, Miguel Nunes

This article was first published on campaignlive.co.uk

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