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Top ten ads of the week: Argos' 2013 domination continues

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Argos: table-topper

Argos: table-topper

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Argos has returned to the top of the weekly Adwatch chart, marking the latest triumph for the high street retailer after its campaign featuring a family of aliens took the crown for the UK's most-recalled ads in 2013.

Littlewoods reached second place in a retail-dominated list, with Marks & Spencer, Morrisons and Isme.com completing top five.

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 60%

Brand: Littlewoods

Agency/TV Buyer: St Lukes/OMD

Recall: 45%

Brand: Marks & Spencer

Agency/TV Buyer: RKCR/Y&R/Walker Media

Recall: 43%

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 43%

Brand: Isme.com

Agency/TV Buyer: St Lukes/OMD

Recall: 42%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 40%

Brand: Lidl

Agency/TV Buyer: TBWA\London/M2M

Recall: 37%

Brand: DFS

Agency/TV Buyer: Krow/Mediacom

Recall: 37%

Brand: Sainsbury's

Agency/TV Buyer:  AMV BBDO/Mediacom

Recall: 33%

Brand: McCain Mini Jackets

Agency/TV Buyer: BMB/PHD

Recall: 30%

Adwatch research was conducted from 5 - 9 December 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

This article was first published on marketingmagazine.co.uk

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