Asda reveals new high-street format as convenience battle heightens
Asda is trialling a new high-street store format, as it seeks to challenge Tesco and Sainsbury's in the burgeoning convenience grocery market.
Asda: supermarket giant is moving into the convenience store sector
The retailer has refitted a 4,000 square-foot 'Asda Supermarket'-branded store in Woodseats in
The store, a former Netto which has been branded Asda since 2011, includes innovations such as "Click and Collect" storage and collection points, as well as enhanced food-to-go and bakery offerings.
Asda chief executive Andy Clarke told The Grocer: "With this store in
It forms a wider part of Asda’s belated attempt to muscle into the convenience sector. Last month, it was revealed the supermarket partnered with Transport for
At Asda’s third-quarter results presentation last month, Clarke conceded the retailer is considering opening convenience stores, but will only do so towards the end of the five-year plan once it has reinforced its commitment to price.
Clarke said: "I’m passionate that we don’t compromise our value position, which some [other supermarkets] maybe have done with the formation of convenience stores in their retail chains."
Research firm Mintel estimates that the
This article was first published on marketingmagazine.co.uk
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