Motorola print ad changes colour at touch of a button
The ability to customise the Moto X smartphone is brought to life with a print ad in Wired magazine, which allows readers to change the colour of the phone in the ad by pressing the corresponding button at the bottom of the page.
Motorola: the Moto X smartphone
Motorola has created what it claims is "the world’s first interactive print ad" by inserting circuitry into a page made of polycarbonate paper that covers LED light pipes.
Client: Barry Smyth, global marketing director at Motorola
This article was first published on marketingmagazine.co.uk
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