Apple uses Dead Poets' Society speech to demonstrate iPad creativity
"We don't read and write poetry because it's cute. We read and write poetry, because we are members of the human race. And the human race is filled with passion."
iPad ad uses Dead Poets' Society speech
"And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these are what we stay alive for."
So said Robin Williams’ character Professor Keating in the Dead Poets’ Society. His speech is resurrected here for this Apple iPad air TV ad, which demonstrates the machine as a tool or vehicle for creativity.
Microsite: Your Verse
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Regional Corporate Senior Executive - Volunteer Fundraising (Home Based) Cancer Research UK £25000 - £29000 per annum + Car + Excellent benefits, Nationwide
- Regional Corporate Executive - Volunteer Fundraising (Home Based) Cancer Research UK £20000 - £24000 per annum + Car + Excellent benefits, Nationwide
- ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £50k Judi Patton £40k-£50k plus excellent benefits, London (Central), London (Greater)
- Digital Delivery Manager Cancer Research UK £35000 per annum + excellent benefits, London
- BTL AGENCY ACCOUNT HANDLERS - integrated, shopper, sales promotion, retail, digital Judi Patton £22K-£55K, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr...
- Client Partner The Great & The Good £80000 - £90000 per annum + significant benefits, London