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Deaf NFL player Derrick Coleman declares he can hear the crowd in Duracell ad

Deaf NFL player Derrick Coleman went deaf at the age of three. He was bullied at school, football coaches couldn't talk to him, and was told he should quit the sport.

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Nobody ever picked him. But he didn't care, or listen, and now he can hear the crowd and the NFL cheering him on.

Brand: Duracell

Agency: Saatchi & Saatchi New York

This article was first published on marketingmagazine.co.uk

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