Additional Information


Content

Jack Daniel's kicks off rock 'n' roll ad contest

Jack Daniel's is looking for an agency to reinforce its association with music.

Jack Daniel's: seeking agency

Jack Daniel's: seeking agency

Share this article

Creativebrief is helping the whiskey brand with the pitch, which is in its early stages. Agencies have been contacted and, at the time of writing, some had already held chemistry meetings with the company.

The UK brief asks for an agency to devise a music platform for Jack Daniel’s, which has often looked to highlight its rock ’n’ roll credentials in its marketing.

The pitch does not affect Agency Republic, which won the brand’s UK digital account in 2011 after a pitch; UM London, which handles media; nor Arnold Worldwide, the global creative agency.

Previous music-based campaigns include "JD roots" by Agency Republic and UM London, in partnership with NME.

Jack Daniel’s parent company is Brown-Forman, which also owns Southern Comfort and Finlandia.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^