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Vomiting infant terrorises NYC in devil-baby movie viral

A possessed, devil baby scares the wits out of pedestrians and projectile vomits on the real-life streets of New York in a stunt to promote upcoming horror film 'Devil's Due'.

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The animatronic satanic infant rides around hidden from view in a radio-controlled pram, until unsuspecting New Yorkers approach to take a closer look, at which point it lurches up out of the pram and emits a blood-curdling scream.

The real-life action cuts to a scene from the film, with a man in a hospital bed proclaiming, "The anti-Christ is coming," before the title of the movie is revealed.

Client: 20th Century Fox

Brand: ‘Devil’s Due’

Agency: Thinkmodo

This article was first published on marketingmagazine.co.uk

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