Additional Information


Content

Nissan recruits Sir Chris Hoy for #UniteAndExcite Olympic campaign

Cycling legend Sir Chris Hoy is to front a campaign to promote Nissan's sponsorship of Team GB and ParalympicsGB.

Sir Chris Hoy: fronts Nissan's #UniteAndExcite Olympic campaign

Sir Chris Hoy: fronts Nissan's #UniteAndExcite Olympic campaign

Share this article

The car brand has recruited Hoy and Paralympics gold medallist Richard Whitehead to help mentor the next generation of British athletes in the build-up to the 2016 Games in Rio.

The #UniteAndExcite campaign kicks off with a dramatic cinema ad (below) comparing Hoy’s track exploits with Nissan’s innovative use of technology. Subsequent content will feature Hoy and Whitehead, as well as other athletes, working with rising stars.

Guillaume Masurel, Nissan GB marketing director, said: "We are excited to be launching our #UniteandExcite campaign ahead of the forthcoming Sochi Winter Games laying out our commitment to supporting Team GB and ParalympicsGB over the next two-and-a-half years.

"We are delighted to be working in partnership with [Hoy and Whitehead] to mentor and develop Britain’s most promising athletes on the road to Rio."

Hoy said: "Nissan is famed for its innovation and excitement and its #UniteAndExcite campaign will make the thrill of the Games more accessible to the British public, whilst Nissan’s innovation support will mean a huge amount for the athletes throughout their preparations for Rio 2016."

Whitehead said: "I’m thrilled to be part of Nissan’s plans and as I still have my own aspirations for Rio 2016 I’m looking forward to working closely with Nissan through to 2016."

Nissan is official automotive partner of Team GB and ParalympicsGB.

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^