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Traditional style meets high tech with new retail concept from Samsung and Illy

London's Regent Street is the first location for a boutique café that fuses a "traditional style" with a "high tech" feel after a partnership between coffee chain Illy and Samsung.

The new retail concept from Samsung and Illy

The new retail concept from Samsung and Illy

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The partnership will see Samsung Galaxy tablets and other smart devices installed in Illy’s cafes as the two brands attempt to create a new retail concept where "the physical and digital experiences have no boundaries.

Brands: Samsung and Illy

Clients: Younghee Lee, executive vice president of global makreting, IT and mobile division at Samsung Electronics, and Andrea Illy, chairman and chief executive at illycaffè.

This article was first published on marketingmagazine.co.uk

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