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Traditional style meets high tech with new retail concept from Samsung and Illy

London's Regent Street is the first location for a boutique café that fuses a "traditional style" with a "high tech" feel after a partnership between coffee chain Illy and Samsung.

The new retail concept from Samsung and Illy

The new retail concept from Samsung and Illy

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The partnership will see Samsung Galaxy tablets and other smart devices installed in Illy’s cafes as the two brands attempt to create a new retail concept where "the physical and digital experiences have no boundaries.

Brands: Samsung and Illy

Clients: Younghee Lee, executive vice president of global makreting, IT and mobile division at Samsung Electronics, and Andrea Illy, chairman and chief executive at illycaffè.

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