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Pepsi takes #Halftime Super Bowl show to the Grammys

The Super Bowl hasn't happened yet and most of the teaser ads have already done the rounds, so Pepsi decided to make a half-time spot for the Grammys, with the help of a few footballers.

Pepsi: creates #Halftime show for the Grammys

Pepsi: creates #Halftime show for the Grammys

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The spot, called #Halftime, answered the question, "What if the 56th Grammy awards had a half-time show?

The result parodies Myley Cyrus' video for 'Wrecking Ball', Daft Punk and country music. It features NFL legends Mike Ditka, Deion Sanders and Shannon Sharpe strutting their stuff, as well as cameos from music and entertainment artists Wale, Juicy J, Cassadee Pope and Price Royce.

Brand: Pepsi

Agency: Scratch

This article was first published on marketingmagazine.co.uk

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