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Absolut taps into Brazilian World Cup fever with Karnival vodka

Absolut's latest limited edition, Absolut Karnival, aims to capture the "transformative energy of the famous carnivals of Brazil", according to brand owner Pernod Ricard.

Absolut Karnival

Absolut Karnival

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The bottle of the passion fruit and orange blossom flavoured vodka features artwork by the Brazilian graphic novel artist and writer Rafael Grampá.

A cast of colourful characters, created by Grampá, parade around the bottle. A dog dressed up as a rooster, a young man wearing the head of an old man, a blue-faced giant, a beautiful "Queenfish", and a character Grampá dubs "The Freedom Knight" and describes as a typical festivalgoer who "fights taboos and prejudice with joy and music".

Brand: Absolut Karnival

Company: Pernod Ricard

Client: Adam Boita, marketing controller for Pernod Ricard UK

Artwork design: Rafael Grampá

This article was first published on marketingmagazine.co.uk

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