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Ever noticed how all film baddies are Brits and drive Jags?

"Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" asks Sir Ben Kingsley, in the much anticipated Super Bowl ad for Jaguar.

Jaguar: Super Bowl ad stars Ben Kingsley, Mark Strong and Tom Hiddleston

Jaguar: Super Bowl ad stars Ben Kingsley, Mark Strong and Tom Hiddleston

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Between Kingsley, Mark Strong and Tom Hiddleston, the reasons why Brits make such good bad guys are: having the right voice; being more precise; always being one step ahead; flouting a certain style; having a keen eye for detail and a crucial obsession with power and, of course, always driving a Jag.  

Brand: Jaguar    

Microsite: http://www.britishvillains.com

This article was first published on marketingmagazine.co.uk

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