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Get ready, says O2, Lady Gaga's on her way

Lady Gaga always likes to make an entrance, and this ad promoting her tour London's The O2 venue is no exception.

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An empty warehouse filled with silver pods waits, silently, before a huge silver orb collapses to reveal Lady Gaga crouched low, ready to pounce. The ad promotes for her ARTPOP Ball world tour.

Brand: O2

Agency: VCCP

This article was first published on marketingmagazine.co.uk

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