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Norwegian Air set for first global campaign

Norwegian Air Shuttle, the low-cost airline run by "Scandinavia's answer to Richard Branson" according to The Wall Street Journal, is on the hunt for its first global advertising agency ahead of major expansion plans.

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The airline is meeting with around 15 agencies based in London or the Nordics. It will compile a shortlist in the next two weeks and expects to appoint a shop by April.

Norwegian wants a single agency to handle creative and digital work and raise brand awareness, particularly in the UK, the Nordics, North America and Germany.

Stine Steffensen Børke, the senior vice-president of marketing at Norwegian, told Campaign: "We have worked with local agencies in the past, but we want to grow into new markets so we need more global scope."

Norwegian is launching a series of low-cost long-haul flights from Gatwick Airport in July.

This article was first published on campaignlive.co.uk

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