Additional Information


Content

Ex-Ikea marketer Anna Crona resurfaces as Stopp CEO

Anna Crona, the Ikea marketing veteran who left the company three years ago after 25 years, has been appointed chief executive of Swedish production network Stopp.

Anna Crona

Anna Crona

Share this article

The network, which specialises in branded and interactive content, commercials, motion graphics and digital and mobile installations, is launching in London led by Crona.

Stopp already has offices in Stockholm, LA and New York.

Crona left her position as Ikea’s UK and Ireland marketing director in 2011 to pursue a new career. 

She had been at the furniture retailer for 25 years and oversaw launch campaigns for four stores and the creation of an Ikea loyalty programme.

Crona has been working as an independent marketing consultant since she left Ikea. 

Anna Crona said: "Stopp is all about creative collaboration and we can’t wait to work with talented people from different backgrounds in one of the most important and creative markets in the world."

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

Sky hi-fi External website

by Greg Taylor, 22/10/2014

 

We need new news External website

by Grace Regan, 22/10/2014

 

5 tips for a cross-device Christmas External website

by Nimeshh Patel, 22/10/2014

 

Back to top ^